1. Overview

This is the simplified, execution-focused version of the original Content & Growth proposal. The goal is the same—consistent visibility and content rhythm for SBC—but scoped to a clean 30-day pilot with defined deliverables, clear roles, and a work-trade arrangement.

No automation. No systems. Just content, consistency, and proof of execution. We run it for April, review what worked, and decide together how to scale from there.

2. What You Get

Each class produces 3 distinct content segments (class, demo, counts), cascading to 16–18 posts/week from just 2 classes. Full volume math →

3. How It Works

Life of a Video

Linear pipeline through approve, then fans out to platforms.

Roles & Responsibilities

See Appendix B for a sample week and T-minus timelines.

4. Terms

Compensation

Clean work trade. No cash. Membership covers all deliverables listed above for the month of April.

Duration & Exit

Included vs. Not

• Content calendar scheduling—included. Patrick handles timing and posting cadence.
• Content calendar planning—client responsibility. Henrique decides what to promote and when. Alternative: we agree to a fixed content type per day of the week across all 4 weeks.
• Communication—2 batched check-ins per week. All feedback, comments, and requests are collected and addressed during check-ins. No rolling back-and-forth between sessions.

Exclusions

• Automation, systems work, CRM, WhatsApp API, paid ads
• Original class promo copy—all promo originates from Henrique, Patrick repurposes only
• Community engagement—comments, DMs, and replies stay with Henrique
• Posting or responding as SBC on any platform

If we decide to add any of the above, we scope and price them separately.

IP: Any systems, tools, or workflows built by Patrick remain his property and may be dismantled upon dissolving this agreement.

5. Onboarding & Next Steps

Everything we need in place before April 1. Most items take under 5 minutes. Interactive checklist →

Platform Access

• Facebook Page — Editor or Admin access. Page Settings → Page Access → invite patrick@wherewithal.studio.
• TikTok — Account access via TikTok Business Center or secure credential share.
• Instagram — Collaborator or connected account. Meta Business Suite handles this once FB is linked.

Content Pipeline

• Accept the shared Google Drive folder — Four folders: Raw Footage → In Edit → Ready for Review → Approved. You drop clips in Raw Footage after each class.
• Film a test clip and drop it — One short clip (30–60 sec) before April 1. Tests the pipeline end to end.
• Share your music library — Playlist, folder, or Spotify link of tracks you use in class. Helps match edits to the right energy and avoid licensing issues.

Schedule & Kickoff

• Share the April class schedule — Days, times, locations, instructors. Content calendar builds around this.
• Flag any April events or socials — Workshops, guest instructors, anything special. These are high-value content moments.
• Schedule Week 0 check-in (March 30–31) — 15 minutes. Align on Week 1 content, confirm access, lock in recurring check-in times.

6. April Review

At the end of the month, we sit down and assess:

Appendix A: Content Volume Math

Appendix B: Sample Week

Flexible—adjusts based on class schedule, events, and footage flow.

Event Promo T-Minus

Days count backward from event day.

Appendix C: Filming Add-Ons (A La Carte)

The base pilot assumes Henrique films and drops footage. If you want me to handle filming directly, these are available as paid add-ons on top of the work trade.

Booked per-class or per-session. Invoiced weekly via Venmo.

Beta Product Partnership

Patrick is developing a dance-related web/mobile application. During the pilot, SBC gains early access as a beta partner—offering it to students as an exclusive SBC service. Post-beta, teachers use the platform to upload and manage content directly.